Rugby fans attending the Tri-Nations match at FNB Stadium on Saturday have been encouraged to take along their own national flag as the Keep Flying initiative attempts to set a new world record of the most flags at one venue.
The Springboks will clash with the All Blacks Tri-Nations on Saturday afternoon.
The record attempt - 90 000 South African flags in one venue at one time - has been lodged with Guinness World Records, the ultimate authority on record-breaking achievement, reports SouthAfrica.info.
The Vodacom Fan Cam, a high definition camera with 360 degree picture-taking and geo-tagging capabilities, will provide the photographs required by Guinness so that that the organisation can audit the record-setting attempt.
FNB Stadium, formerly Soccer City, host to the first and final matches of the 2010 FIFA World Cup, has a capacity just short of 84 500, excluding its 99 suites, so record attempt organisers are urging everyone who attends the rugby match to bring along more than one flag.
"When we launched Keep Flying as a way of encouraging all South Africans to retain the sense of unity and achievement we'd felt during the Soccer World Cup, we knew we wanted the campaign to culminate with a memorable event," Draftfcb South Africa group CEO John Dixon said.
"Initially, we thought we'd organise a minute of noise for Africa - a crazy 60 seconds filled with vuvuzelas blaring, car hooters hooting, drums drumming, voices shouting - but that seemed so transient.
"Instead, we looked for something that could be documented, verified and carved in stone - a lasting memorial to our nation's flag and what it symbolised for us all during the World Cup," Dixon said, adding that setting a world record just seemed the appropriate thing to do. - BuaNews
