Match your nail polish to your car

The Volvo S60 is an eye-catching car packed with attitude and driving pleasure, but when the vehicle went on display at the Geneva motor show, the wraps come off an exclusive collection of selected accessories.

They are a perfect match for the car and its target group. For instance, how about an exquisite pair of tooled goatskin gloves or three nail polishes in striking Ember Black, Vibrant Copper and Cosmic White?

"Volvo is probably the first car maker in the world to market nail polish. We wanted to do something a bit different, with a touch of humour and a little unexpected twist for the launch of the new car, while at the same time offering our female target group an unusual product," says Yvonne Hall Tobiasson, Merchandise & Licensing manager at Volvo Cars' Global Marketing department.

The three shades of nail polish echo three of the colour options offered on the all-new Volvo S60. Vibrant Copper is one of the new model's launch colours. At the Geneva motor show, visitors to the Volvo Cars were greeted by a nail artiste where they could get their nails painted in one of the three special colours.