eBucks wants to expand

First National Bank's (FNB's) rewards programme, eBucks, will add more products to its basket, in a bid to build relationships with the bank's customers.

Since launch 10 years ago, more than two million members have spent over R1.6 billion in rewards, the bulk of which was earned through spending with FNB credit cards.

Jolandé Duvenage, recently appointed as CEO, says eBucks needs to be relevant to what customers want. “Rewards programmes are only as sexy and valuable as the value they offer... people are using eBucks to stretch their rand.”

Duvenage says eBucks is seeking new items to add to its basket that will give consumers more value. While she would not be drawn on what sort of offerings the rewards programme is looking into, she says these will hinge around “the real things that you worry about every day”.

The virtual money is earned when FNB customers shop, and can be spent in physical outlets such as Makro and Incredible Connection, as well as online through the eBucks portal and other partners such as Look and Listen and Kalahari.net.